Pricing

Top 10 issues companies face in international pricing

Top 10 issues companies face in international pricing


  • Different commercial realities: you cannot just harmonise everything
  • Lack of internal transparency
  • International sourcing trends: buyers comparing prices across markets for the same or similar product
  • Coordination between markets without disrespecting local commercial practices
  • Harmonization where not needed
  • Different accounting & controlling standards
  • Different people cultures
  • Lack of common internal language about pricing
  • Different levels of market maturity suggests different pricing strategies
  • Grey market trading


At Stratinis we specialise in international price management. If your company is looking for international price management solutions, please visit Stratinis website.

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