global key accounts
revenue control
PriceBeam
McKinsey&Company see harnessing the flood of data available from customer interactions allows companies to price appropriately - and reap the rewards. The key to better pricing is understanding fully the data now at a company's disposal. It requires not zooming out but zooming in. To become sufficiently granular, companies need to do the following:
- Build skills and confidence
- Actively manage performance
- Listen to the data
- Automate
Read more at
http://www.mckinsey.com/insights/marketing_sales/using_big_data_to_make_better_pricing_decisions
At Stratinis we can add value to your business through our pricing software. Learn more on our website.
