Price Optimization

Marketing Investments and Pricing Power

Join this free webinar to learn how willingness-to-pay insights and pricing power analysis can be used to optimize marketing investments.


Together with our partners over at PriceBeam, we are holding an exciting webinar in 2 weeks time about how to use willingness-to-pay insights in the decision making process for marketing investments.

Sign up for free here: 

Making marketing investment decisions can be a daunting tasks, regardless if in developed markets or emerging markets, or for existing or new products. In the webinar we are going to discuss various challenges related to marketing investments, and provide a framework for how willingness-to-pay-research can be used to assess market potential, as well as current pricing power, and thus steer levels of marketing investments. 

Especially valuable for marketing managers, strategy managers and general management.


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