Associations Now recognise pricing is a powerful tool for any organisation, and the key to better pricing is to offer your customers choices. By offering customers choices, it is easier to increase prices and in turn persuade consumers to opt for highest price option. The question remains - how do you set such a price? Founder of business consulting firm Culture of Profit, Rafi Mohammed sees the following steps, as a game changer within how to create a successful pricing strategy:
- Determine the next best alternative
- Take the time to explain the value you just defined
- Define the right price that reflects your products value
- Create a value statement that defines how does your association compare to the next-best alternative
Read more at http://associationsnow.com/2014/08/game-changer-tips-creating-pricing-strategy/
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