Harvard Business Review answers what is the fastest way to profitably sell more of whatever it is your company sells. The verdict - better pricing. McKinsey & Co. studied the Global 1200 and found that if they raised prices by just 1% - and demand remains constant - profits would go up on average by 11%. To improve pricing following the 4 Cs is crucial:
- Confidence
- Compensation
- Choice
- C-level
Read more at http://blogs.hbr.org/2012/07/use-pricing-strategy-to-boost/
See how Stratinis Pricing Management Software can help you achieve your business potential.