---
title: Why Big Data?
description: Why Big Data?
---

[Stratinis' Blog | Price Optimization and Revenue Management Insights and Tips](https://www.stratinis.com/blog)

# [Why Big Data?](https://www.stratinis.com/blog/why-big-data)

 Written by [Stratinis](https://www.stratinis.com/blog/author/stratinis) | 26 Jun 2015, 11:33:00

As shown in the IDG Enterprise Big Data research was completed with the goal of gaining a better understanding of organisations' big data initiatives, investments and strategies. Key findings include:

- Organisations are seeing exponential growth in the amount of data managed with an expected increase of 76% within the next 12-18 months 
- Organisations are investing in developing or buying software applications, additional server hardware and hiring staff with analytical skills in preparation for big data initiatives
- CEOs are focused on the value of big data and are partnering with IT executives who will purchase/manage/execute on the strategies 

Read more at [http://www.idgenterprise.com/report/big-data-2](http://www.idgenterprise.com/report/big-data-2)

See how [Stratinis](https://www.stratinis.com/) can endeavour to [optimize and manage prices](https://www.stratinis.com/)

 

[View full post](https://www.stratinis.com/blog/why-big-data)

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