---
title: Use A Pricing Strategy to Boost Your Sales
description: Use A Pricing Strategy to Boost Your Sales
---

[Stratinis' Blog | Price Optimization and Revenue Management Insights and Tips](https://www.stratinis.com/blog)

# [Use A Pricing Strategy to Boost Your Sales](https://www.stratinis.com/blog/use-a-pricing-strategy-to-boost-your-sales)

 Written by [Stratinis](https://www.stratinis.com/blog/author/stratinis) | 1 Aug 2014, 08:29:00

Harvard Business Review answers what is the fastest way to profitably sell more of whatever it is your company sells. The verdict - better pricing. McKinsey & Co. studied the Global 1200 and found that if they raised prices by just 1% - and demand remains constant - profits would go up on average by 11%. To improve pricing following the 4 Cs is crucial:

- Confidence
- Compensation 
- Choice 
- C-level 

Read more at [http://blogs.hbr.org/2012/07/use-pricing-strategy-to-boost/ ](http://blogs.hbr.org/2012/07/use-pricing-strategy-to-boost/)

See how Stratinis [Pricing Management Software](https://www.stratinis.com/pricing_suite.aspx) can help you achieve your business potential.

[View full post](https://www.stratinis.com/blog/use-a-pricing-strategy-to-boost-your-sales)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Stratinis"
  },
  "dateModified" : "2017-04-29T14:54:40.794Z",
  "datePublished" : "2014-08-01T08:29:00Z",
  "headline" : "Use A Pricing Strategy to Boost Your Sales",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://www.stratinis.com/blog/use-a-pricing-strategy-to-boost-your-sales",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://2671603.fs1.hubspotusercontent-na1.net/hubfs/2671603/images/str_logo.jpg",
      "width" : 262.7586
    },
    "name" : "Local and Global Pricing Insights"
  }
}
```