---
title: Smart Pricing Strategy Tips For Your Subscription Business
description: Smart Pricing Strategy Tips For Your Subscription Business
---

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Pricing

# Smart Pricing Strategy Tips For Your Subscription Business

![Stratinis](https://www.stratinis.com/hubfs/favicon.ico)

 Stratinis

July 21, 2014

TechRadar Pro see Netflix and Spotify attempting to become the de facto standards in their paid-for video and music streaming services. For these subscription based businesses a smart pricing strategy is needed. Here's a breakdown of how this can be achieved:

- Offer a range of price points
- Lock customers in with discounts for longer term subscriptions
- Communicate price increases carefully 
- Differentiate price increases if possible 
- Carefully control retention strategy 

Read more at [http://www.techradar.com/news/world-of-tech/management/lessons-from-netflix-and-spotify-how-to-perfect-subscription-strategies-1255816  ](http://www.techradar.com/news/world-of-tech/management/lessons-from-netflix-and-spotify-how-to-perfect-subscription-strategies-1255816)

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## Keep reading

### [![](https://www.stratinis.com/hs-fs/hubfs/images/PriceIncreases.jpg?width=1200&height=799&name=PriceIncreases.jpg) Pricing price research revenue control 8 Ways to Improve the Success of Price Increases](https://www.stratinis.com/blog/8-ways-to-improve-success-of-price-increases)

### [![](https://www.stratinis.com/hs-fs/hubfs/images/International-Customer-Pressure.jpg?width=1200&height=450&name=International-Customer-Pressure.jpg) global key accounts revenue control PriceBeam International Pricing: Understanding Differences](https://www.stratinis.com/blog/monitoring-international-price-differences)

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