---
title: Quality or Price - What defines 'Premium'?
description: Quality or Price - What defines 'Premium'?
---

[Skip to content](https://www.stratinis.com/blog/quality-or-price-what-defines-premium#main-content)

[![Stratinis logo](https://www.stratinis.com/hs-fs/hubfs/STRATINIS_LOGO_COLOR.jpg?width=606&height=139&name=STRATINIS_LOGO_COLOR.jpg)Homepage](https://www.stratinis.com)

- [Pricing Software](https://www.stratinis.com/pricing-software)
- Pricing Expertise
  
    - [Pricing Advice & Pricing Expertise](https://www.stratinis.com/pricing-expertise)
- Resources
  
    - [Downloadable Resources](https://www.stratinis.com/resources)
    - [Blog](https://www.stratinis.com/blog)
- About
  
    - [About Stratinis](https://www.stratinis.com/about)
    - [Contact](https://www.stratinis.com/contact)

- [Pricing Software](https://www.stratinis.com/pricing-software)
- Pricing Expertise
  
    - [Pricing Advice & Pricing Expertise](https://www.stratinis.com/pricing-expertise)
- Resources
  
    - [Downloadable Resources](https://www.stratinis.com/resources)
    - [Blog](https://www.stratinis.com/blog)
- About
  
    - [About Stratinis](https://www.stratinis.com/about)
    - [Contact](https://www.stratinis.com/contact)

Pricing

# Quality or Price - What defines 'Premium'?

![Stratinis](https://www.stratinis.com/hubfs/favicon.ico)

 Stratinis

March 19, 2013

A study has shown this week that consumers define a premium product by the quality and not by its price. 76% of consumers polled say they define what is premium by its quality, while 51% said it was the price. Meanwhile 7 out of 10 shoppers said they didn't mind where they got the premium item, so long as they got a good price.

[http://www.retail-digital.com/consumer\_trends/51-shoppers-define-premium-on-pricing-76-percent-say-its-quality](http://www.retail-digital.com/consumer_trends/51-shoppers-define-premium-on-pricing-76-percent-say-its-quality)

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium><https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium>[mailto:https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium](mailto:https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fquality-or-price-what-defines-premium)

## Keep reading

### [![](https://www.stratinis.com/hs-fs/hubfs/images/PriceIncreases.jpg?width=1200&height=799&name=PriceIncreases.jpg) Pricing price research revenue control 8 Ways to Improve the Success of Price Increases](https://www.stratinis.com/blog/8-ways-to-improve-success-of-price-increases)

### [![](https://www.stratinis.com/hs-fs/hubfs/images/International-Customer-Pressure.jpg?width=1200&height=450&name=International-Customer-Pressure.jpg) global key accounts revenue control PriceBeam International Pricing: Understanding Differences](https://www.stratinis.com/blog/monitoring-international-price-differences)

[![Stratinis logo](https://www.stratinis.com/hs-fs/hubfs/STRATINIS_LOGO_COLOR.jpg?width=606&height=139&name=STRATINIS_LOGO_COLOR.jpg "Stratinis logo")](https://stratinis.com)

<http://www.linkedin.com/company/stratinis><https://www.facebook.com/stratinis><https://www.x.com/stratinis>

---

Copyright © 2026 Stratinis Ltd. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Stratinis",
    "url" : "https://www.stratinis.com/blog/author/stratinis"
  },
  "datePublished" : "2013-03-19T10:17:00.000Z",
  "headline" : "Quality or Price - What defines 'Premium'?",
  "mainEntityOfPage" : {
    "@id" : "https://www.stratinis.com/blog/quality-or-price-what-defines-premium",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.stratinis.com/hubfs/STRATINIS_LOGO_COLOR.jpg"
    },
    "name" : "Stratinis Ltd"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Organization",
  "contactPoint" : [ {
    "@type" : "ContactPoint",
    "contactType" : "sales",
    "telephone" : "+44 207 183 5870"
  } ],
  "name" : "Stratinis",
  "sameAs" : [ "https://www.facebook.com/stratinis", "https://www.linkedin.com/company/stratinis", "https://twitter.com/stratinis", "https://www.youtube.com/stratinis" ],
  "url" : "https://www.stratinis.com"
}
```