Pricing

Lesson on Price Planning

Stratinis

January 21, 2013

Interesting lesson on the importance of effective price planning, as Vodafone have backed out of plans to introduce new data charges for Pay-As-You-Go customers.

http://www.leadingcompany.com.au/strategy/vodafones-pricing-backflip-why-do-leaders-change-their-minds/201301213481

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Lesson on Price Planning

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