---
title: How To Stimulate Repeat and Cross Purchases - Organic Foods
description: How To Stimulate Repeat and Cross Purchases - Organic Foods
---

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# How To Stimulate Repeat and Cross Purchases - Organic Foods

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 Stratinis

July 23, 2014

Organic food price plans can bolster sales and encourage cross-purchasing, however high and low pricing have different impacts, find researchers. Low cost organic products are more likely to to be repurchased but a high price strategy could prove more effective in encouraging cross-purchasing across ranges.

Published in the Food Quality and Preference, researchers investigated the market performance of four Danish organic sectors - red meat, chicken, milk and hard cheese. Currently 47% of the global organic market is in Europe, with Denmark having the highest organic market share worldwide.

The findings showed that while a low cost pricing strategy for organic products could strengthen the category through repeat purchases, a high cost strategy often considered a purchasing obstacle, was not always a disadvantage.

Read more [http://www.foodnavigator.com/Science-Nutrition/Organic-food-pricing-High-versus-low-to-stimulate-purchases](http://www.foodnavigator.com/Science-Nutrition/Organic-food-pricing-High-versus-low-to-stimulate-purchases?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright)

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