Promotion Management for Stratinis Pricing Suite is a dedicated tool for managing promotional activity across customers, companies and countries.

Trade Promotions

Trade promotions are a key component in the Consumer Packaged Goods (CPG) industry, but promotions also exist in many other industries. Trade promotions are often essential in the relationship between the manufacturer and the retailer. Promotions, regardless of industry, are also often linked to discounting practices for both the customer and the final end-customer. It is thus an integral element in managing prices in all industries.

A Strong Trade Promotion Solution

Trade Promotion Management for Stratinis Pricing Suite boasts a strong offering to companies using Stratinis software. Including a central repository of promotional information and activities, the solution covers key areas of promotion management:

• Promotion Planning:
Setting up promotions according to pre-defined templates or developed from scratch. Best practices are easily highlighted and key performance indicators can be set up before running the promotion.
• Promotion Execution:
Monitoring and collection of data during the promotion ensures easy access to analysis post-execution.
• Promotion Analysis:
The solution offers a number of reports out-of-the-box, including promotional uplift and Return-on-Investment, but also fully utilises Stratinis Pricing Suite's general analytical framework, thus allowing users to create their own reports or do custom drill-down analysis.

The Promotion Management module is seemlessly integrated with the rest of Stratinis Pricing Suite and thus offers a superior solution for managing pricing, discounts and promotions across most industries.

Benefits of the Stratinis Solution

The key benefits of Stratinis’ Promotion Management Solution include a shared repository of promotional activities with key information stored and analysed automatically. Using fully flexible and configurable promotion mechanics and workflows, it is adaptable a wide range of industries and business challenges.

By directly linking promotions to price structures and discount levels, promotions can quickly be assessed for their profitability and return on investment. The system includes a number of out-of-the-box promotional analyses as well as Stratinis Pricing Suite’s enterprise-grade analytical tools. Information can be collected and analysed across a number of dimensions.

Promotion Management for Stratinis Pricing Suite offers companies a strong solution for managing and improving promotional spends.