In a business-to-business market every business transaction is important to maximise profits. Most companies look or have looked at the traditional places for optimisation of profits – exhausted every part of the supply chain, operations have been streamlined and optimisation of processes.

Price management remains a high-potential approach for companies to identify and capture new margin opportunities. Today companies are faced with the challenge of managing sometimes infinite combinations of products, terms, policies, customers, channels, and promotions which are far too complex to be handled by manual analysis techniques. As a consequence price management is either almost non-existing or subjectively decided.

With relatively small changes to pricing and pricing policies, price management solutions not only enable companies to be more efficient in discount or rebate executions but in fact offer them improvement potential in margins and revenue growth.

According to Deloitte, price management projects typically yield 1 to 3% improvement to pricing, an improvement that is going straight to the bottom-line without additional production costs or overheads incurred. Price management typically covers up to three distinct functions applied to a company’s pricing processes: Analysis, Guidance and Execution. Analysis covers ways for managers to see and understand price components across customers and customer segments. Guidance works with ways to offer direction and setting rules for how prices are applied across the organisation, and Execution deals with giving account managers tools to better negotiate a deal, including the price elements.

Besides the obvious benefits of an increased bottom line companies achieve a more efficient pricing agility and control. Further, it enables marketing in setting more accurate price structures, discounts, promotions etc. as well as sales in identifying and exploiting opportunities where margin can be improved.

Stratinis offers several software applications to help companies manage their prices:

• Stratinis Pricing Suite Enterprise Edition: The largest price management solution, giving extensive price management tools in all three key areas: Analysis, Guidance and Execution. The Suite handles prices at the national as well as international levels, and at all aggregation levels from individual clients over channels to entire countries.
  
• Stratinis Pricing Suite Standard Edition: This Pricing Suite has the same high quality set of tools for price management but is targeted to companies that do not need the international pricing aspects. Stratinis Pricing Suite Standard Edition can be used for prices in one single country.
  
• Stratinis Pricing Suite IKAM Edition: With the International Key Account Management (IKAM) Edition, our customers get a strong price management solution for managing prices and other relationship aspects with international key accounts. These accounts buy the same products from a supplier in multiple countries and often at different prices. With the Pricing Suite IKAM Edition, such prices and the accounts in general can be managed both locally as well as internationally.

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