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Stratinis & Synogis Announce Partner Agreement for Stratinis Pricing Suite

Monday, March 1, 2010

Synogis and Stratinis partner to provide companies with access to state of the art pricing management expertise supported by sophisticated international pricing management software solutions. Stratinis Pricing Suite is an enterprise application specifically designed for pricing management and provides accurate and significant support to international businesses. Stratinis Pricing Suite is a powerful tool for both national and international business, delivering improved profits for its customers.


London, United Kingdom – 1st March 2010 – Stratinis is delighted to announce its partnership with Synogis in the area of national and international key account management.  Synogis will add Stratinis’ price & discount management application to their current portfolio of Key Account Management consulting services, by promoting Stratinis Pricing Suite to their customers in manufacturing industries such as consumer goods, chemical, pharmaceutical and automotive.


The Stratinis and Synogis partnership is a witness to the growing focus on handling national and international pricing challenges in an increasingly more complex and informed business environment. The financial crisis has put additional emphasis on the need for better price management strategies and capabilities, with the ultimate goal of improving profitability.  This trend has encouraged top management to focus on, and invest in, consulting services and software solutions, with a significant positive impact on profit optimisation.


“We are strongly encouraging our global clients to look carefully at the profitability of each of their major customers, with a view to focusing on value-adding activities and eliminating cost-incurring low-value activities. In addition, we are also encouraging them to develop common defendable pricing-models, and Stratinis’ software suite will be a valuable support to Key Account Managers” says Richard Ilsley, founder and Partner of Synogis.


Synogis’ experienced team of consultants have developed extensive expertise in the area of Key Account Management. “It is particularly interesting to partner with Synogis because they are at the forefront in many consulting areas where Stratinis Pricing Suite adds value. Synogis has shown extraordinary skill in the pricing discipline, particularly in relation to international Key Account Management. This partnership will re-enforce Stratinis’ European position as the principal European pricing management software vendor and we are delighted to support Synogis in its future expansion in its strategic area of expertise”, said Peter Dam-Johnsen, SVP Sales & Marketing at Stratinis.


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About Stratinis

Stratinis is a quickly expanding software company, with headquarters in London and offices in Bucharest and Copenhagen, specialising in helping companies do better business internationally. Stratinis’ flagship product is an enterprise software solution, Stratinis Pricing Suite, which helps companies manage all aspects of their pricing including analysis of prices, discounts and profitability across customer groups, channels, segments, sales people, geography, subsidiaries, countries or a number of other parameters. This is combined with price strategy modules as well as pricing execution tools for how to best offer prices and discounts to customers. To learn more or to request further information please visit


About Synogis

Synogis is a global consulting firm working with a wide range of clients in many industries. Synogis is unusual in that each of the consultants is not employed by the group but rather runs his or her own firm. This approach offers huge value to clients because it means that the Synogis team can offer a very broad range of skills across a wide geography. It also means that overheads are kept to a minimum which enhances the value to the client company.

Synogis is divided into Practice Groups. Each Group specialises in a particular function. The Stratinis relationship will be driven by the Key Account Strategy & Management Practice Group.

For more information visit



Media Contact Stratinis:

Stratinis Press Office

Tel: +44 (0)20 71 83 58 70

Fax: +44 (0)20 71 83 58 79  

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