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Stratinis Announces New Trade Promotion Solution

Tuesday, March 10, 2009

London, United Kingdom – 10 March 2009 – Stratinis is pleased to announce the latest addition to Stratinis Pricing Suite, its international price management tool: Promotion Management for Stratinis Pricing Suite.


Promotion Management for Stratinis Pricing Suite gives companies a solution in which they can manage all aspects of promotions from promotion planning over promotional execution to follow-up and promotion analysis. Users are empowered to better identify and repeat best practices while following corporate guidelines for promotional activities. Financial managers can quickly link promotions to overall customer pricing and discounting and thus identify Return-on-Investment for classes of promotions.


In the current economic climate it is more important than ever to control promotional activities and manage promotion spending diligently. Stratinis’ Promotion Management solution allows companies to do so while continuing to develop their brands in collaboration with their trade partners.


”With the addition of Promotion Management to Stratinis Pricing Suite, we further enhance the value to our customers of our international price management solution”, said Finn H. Hansen, CEO of Stratinis. “We are very excited by the feedback we have already received and look forward to engaging with customers on the implementation in Europe and North America”.


Promotion Management for Stratinis Pricing Suite is currently being finalised in co-operation with selected customers and will be generally available in Q2 2009.

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